Audit Report Contents

A Google Analytics audit is will assess your site for the following:

Data Integrity
Data Quality and Consistency
Tracking Onsite Activity
Tracking of Visitor Channels
Data Privacy Compliance
User Management

The exact detail of how these break down will vary for each website, below are the typical headings for each section.

Data Integrity

  • GA Tracking Code Deployment
  • View Configuration
  • AMP Tracking
  • Cross Domain Tracking
  • Self-Referrals
  • Referral Exclusion List
  • Internal Visits
  • Spam
  • Filters
  • Default Channel Groupings
  • Bounce Rate Integrity
  • Landing Page (not set)
  • GA Error Log

Data Quality and Consistency

  • View Settings
  • Default page
  • URI Consistency
  • Hostname Consistency
  • Http or Https
  • Query Parameters

Tracking Onsite Activity

  • Event Tracking
  • Goal Tracking
  • Funnel Setup
  • Site Search Tracking
  • Page Not Found Tracking
  • Custom Data Collection
  • User-ID tracking
  • E-commerce
  • Additional Tracking Opportunities

Visitor Channel Tracking

  • Campaign Tracking
  • Affiliate marketing
  • Google Search Console
  • AdWords

Data Privacy

  • Collection of Personally Identifiable Information
  • Compliance with Googles Privacy terms

Please contact me to discuss your Google Anlaytics audit

07786 193 199