Entries by Jason Riddle

Are you surrounded by data but starved on insights?

Unless you are measuring how well your online marketing and website content is performing you will miss out on the opportunity to learn, improve and, in the end, to increase your profit. The keyword here is opportunity Measuring your web visitors’ activity does not necessarily bring you actionable business insights. It depends on how you […]

Is your online business flying blind?

Targeting the sources that bring the best customers to your website is key to having a successful online business. But without the data to give you the confidence that you are heading in the right direction, you really are flying blind. However, finding this information is far from easy, and that is where a specialist […]

New reports in Google Analytics: Cohort Analysis Reporting and Active Users

Here is a brief overview of two new reports in Google Analytics, Cohort Analysis and Active Users, that are currently being rolled out across Google Analytics accounts. Cohort Analysis provides a way of spotting trends in the behaviour of recent new visitors over the days and weeks following their initial visit. Whilst the Active Users […]

What do websites and speed dating have in common?

Visitor meet website. Website, you now have 30 seconds in which your visitor has to decide if there is any sort of a meeting of minds; let alone the prospect of something more physical, like ordering a product, before they dismiss you and move on to the next one. Just like speed dating, when your […]

Good web analysis begins by asking great questions

What is the purpose of your website? Is it to sell goods, collect sales leads, attract people to join your organisation, attract donations? How successful is it? What goods have you sold online? How many sales leads have been generated? How many people have signed up to your email list or become members of your […]

Are new and returning visitor numbers accurate?

Have you ever wondered about the accuracy of the visitor statistics reported in Google Analytics? It is all to do with how Google Analytics collects the visitor data, and that relies on cookies: those snippets of data that websites like to store on people’s computers. Each time a visitor views one of your website pages, […]

Six easy ways of adding extra information into Google Analytics

As soon as Google Analytics is installed on a website, it will start to compile enormous volumes of data. How many visitors, how often they visited, how they got to your website, what they looked at, how long they spent looking, their location when they looked, their device, their browser etc. etc. But this is […]

How to give meaning to your website statistics

Have you ever dived into Google Analytics, extracted lots of interesting information about your website visitors, but ended up with no more idea about how to improve web traffic and conversions than before you started? If so, it is very likely to be because you are missing a vital ingredient. The ingredient that, when applied […]