Targeting the sources that bring the best customers to your website is key to having a successful online business. But without the data to give you the confidence that you are heading in the right direction, you really are flying blind. However, finding this information is far from easy, and that is where a specialist web analyst can help.
What to expect from a Web Analyst?
A good web analyst will reassure you that what you believed is correct or will tell you something you didn’t already know that has direct implications for how you run your business.
How do they do this?
Broadly this breaks down into two stages. The first is to make sure the data collected is as relevant and complete as possible and the second is to dig into the data and to identify or create reports that are relevant and meaningful to your business.
Collecting Relevant and Complete Data
Web analytics systems will all collect a certain amount of information as standard, but with some forward planning and additional set-up so much more information can be collected, and it is this information that can often make the real difference to your business.
It is also important to make sure that there is end-to-end tracking of visitors across the companies website or sites. Busy websites tend to grow: landing pages are added, layouts updated, new product lines launched. With so much to consider the tracking is often forgotten or added in a different way for different sections. The result being that it is not possible to piece together a full picture of visitor sources and activity.
Reporting Relevant and Meaningful Information
Standard reports in web analytics systems tend to provide high-level superficial headline information. Often interesting, but not very helpful.
The job of the web analysts is to understand your business and your analytics data and from this provide you with bespoke reports and analysis that are 100% relevant to your business.
Why use a Web Analyst?
A web analysis will not single-handedly propel your online business into the stratosphere. But they will help you make sure you are on the right path.